Why Varsity?

We are the reason your favorite sports is called cheerleading: as world’s biggest supplier of cheerleading & dance uniforms, as well as teamwear, we are always in search of new innovations and exciting trends & styles - without losing sight of your needs on the floor, the gamefield or at your gym.

Varsity is the perfect mix for your success

Varsity is your perfect mix: our design team from Dallas, USA, is made up of successful fashion designers and strong team players from the All Star section, your Varsity Fashion Reps are judges, coaches and experienced athletes. Together we are working as one to create your perfect uniform. Fit, comfort, performance - our Varsity logo gives reliability on highest quality and excellent value.

Six steps to your new Varsity uniform

You so urgently want to shine in your new cheerleading costumes, are longing for individual cheerleading campwear or practicewear in your own colors & with your own logo, but don’t know how to get started?

The way to new cheerleading outfits is only six short steps away! The Varsity Fashion team works closely with you to ensure your specific gym branding, as well as the most up-to-date trends, are reflected in the designs we produce for your gym.

Meet your Rep and make a wish

At Varsity you don’t just have a random contact person - you have your Varsity Fashion Rep! Your Varsity Rep knows your region, your club and the teams around you. What are your wishes, how do you imagine your perfect cheerleading uniform? 

Need inspiration or examples? See our annual catalogs

Write your personal Varsity Fashion Rep and start talking about your ideas, your plans and your available budget - we even have big outfits for a small purse!

Finding a design

Which style fits, which customization options are available and how does everything fit in your budget?

Your Rep looks for the ideal designs that match perfectly to your ideas.

Live session here we come!

Let’s go for your free Varsity live session! You date your Rep online and give your uniform of your dreams the final touch: material selection, rhinestones or sequin options, as well as letterings are up next.

Offer and sizing

Was your live session a success? Then things really take off! After receiving our detailed offer, we send you our free sizing samples. Means for you: plenty of time to try on different sizes until you find the real perfect fit for each of your athletes.

And if someone marches to a different drummer, no reason to panic: length of arms, skirt or tops can be shortened or lengthened free of charge.

Made in the Americas

As soon as we have all your sizes and all your questions are answered, your uniforms go into production - all of our individual cheerleading uniforms or practicewear are produced in the Americas.

From now on, it takes approximately 12 to 16 weeks, depending on complexity. Your Rep keeps you updated about any progress. Whether the first skirts are sewed or the last stitches are made - you will be the first to know about!


As soon as your order has arrived in our location in Europe and was double checked again, your delivery is on the direct way to you. From now on happy faces only - congrats to your brand new Varsity uniforms!

By the way: do not forget to tag us on Instagram & Facebook - we can not get enough of your #varsityreveals.

 Champions wear VARSITY


Did you know that there’s an extra person working at Varsity who is just traveling around the globe to spot all the new trends & styles from all over the world? And we also think outside the box: whether at Victoria Secret or the hottest fashion shows - there’s no journey too far to find new ideas for your look!

And we never lose sight of the most important thing: you and your performance!

Varsity uniforms don’t just look good - they are designed to be functional for your specific needs and your performance

This is why we create innovative cheerleading uniforms that give you ultimate support and let you shine in the limelight. Our company has defined cheerleading for generations, and we take pride knowing that when you walk off the mat or the gamefield, we both have given it our all. 
Want to see new fashion ideas and trends? View our catalogs!


No matter if cheer shorts, t-shirts, tops, cheer bras or cheerleading shoes - with our personalized teamwear your squad is always with you.

We make your wishes for trendy practicewear come true: find first inspiration and ideas in our catalogs, together with your Varsity Fashion Rep you make every piece to your very own showpiece.

Color options, detailing options like additional rhinestones, sequins, your team name or logo? We know no limits for you!

What are you waiting for? Get to know your Varsity Fashion Rep!